You might recognize the name Tipico Sportsbook.
Even though it hasn’t relocated to Colorado yet, Tipico is a name that remains memorable. If you’re a member of #GamblingTwitter, you’ve likely observed that the Tipico account is highly active.
In October, the announcement was made that a partnership had been formed between Century Casinos in Central City to bring sports betting to Colorado.
Tipico has recently made headlines for securing a multi-year deal with Gannett. Gannett is responsible for publishing USA Today and magazines in 46 states, including six in Colorado. In Colorado, the Fort Collins Coloradoan and Pueblo Chieftain are the primary Gannett publications.
Based on the information in the newspapers, it seems unlikely that this deal will significantly affect the landscape of legal sports betting in Colorado. However, it is highly anticipated that there will be extensive coverage of betting on Colorado State University in Fort Collins.
The latest partnership in the sports gambling industry is between Tipico and USA Today, as they join forces to offer boarding and riding opportunities at the casino. This collaboration is undeniably the trendsetter in the sector.
What this package may offer Colorado sports bettors
The deal, which was announced on Tuesday and mentioned in the press release, included the following components:
- inclusion of conflict, props, free-to-play games, and betting styles on the USA Today Network.
- As part of the five-year agreement, Gannett’s client referrals will be eligible for performance bonuses, in addition to $90 million dedicated to Tipico advertising expenditure.
- Furthermore, Tipico plans to collaborate with all NFL Wire Team websites and For The Win, which entails revamping the Bets section to & and the USA Today Network’s print and digital odds pages.
The potential significance of this deal for Tipico lies in the last bullet point. Among the various Denver Broncos fan sites, Broncos Wire stands out as one of the superior ones currently available. Thus, in terms of targeting Broncos enthusiasts for betting purposes, Tipico could expect to see a substantial return on its investment, particularly in Colorado.
The USA Today investment includes Golfweek and MMA Junkie among its array of websites.
In the transfer, Stephen Krombolz, Tipico’s Vice President of U.S. business development and strategy, expressed that…
As a result of the momentous agreement with Gannett, Tipico Sportsbook’s operations in the United States will gain enhanced credibility and trust. These valuable resources are expected to significantly contribute to our marketing strategy in North America, creating greater public recognition for the Tipico brand. As we prepare for rapid expansion in the U.S., this collaboration holds great potential for attracting and retaining customers.
This drop, Tipico is scheduled to launch in Colorado.
If bookmakers and readers can anticipate them, merchandise plugins are expected to be available in August, just in time for the NFL season to start.
Tipico Sportsbook & will be the driving force behind the integrations, providing betting odds on online casinos, as stated in the release.
The news reveals that Tipico is set to go live in Colorado this fall. While the specific timing has not been determined, it is expected to happen before the NFL season and the Broncos’ games begin. Furthermore, the release states that readers will have a smooth integration into Tipico, a sportsbook.
Sports gambling is now operational in New Jersey.
As per the announcement, Gannett’s Chairman and CEO, Michael Reed, stated that
Tipico’s European operations and advanced product capabilities bring immense expertise, enabling our local users and sports enthusiasts to further engage in the sports and games they love.
