The long wait has finally come to an end as the SuperBook makes its debut in Colorado.
The sportsbook located in Las Vegas at the Westgate, which has been the subject of speculation and teasing for months about its impending opening, is now accessible for download in the Colorado sports betting market.
In the state, the SuperBook app is the seventeenth one to be launched.
Furthermore, this marks the SuperBook’s second venture beyond the borders of Nevada.
The announcement made in April stated that The Lodge Casino in Black Hawk would team up with the SuperBook to offer a sportsbook option to bettors, both online and on-site.
The SuperBook, one of America’s largest and most successful casinos, has expanded its reach to include mobile gaming options across Nevada. In addition to its main headquarters at the Westgate Las Vegas Resort and Casino, players can now enjoy the SuperBook experience from the convenience of their mobile devices.
Later, we will delve into the details, but for now, it is worth noting that The Lodge’s retail betting will offer a more condensed version of the experiences typically found in Las Vegas.
For now, the SuperBook software has been officially launched in Colorado.
To commence the launch here, Jay Kornegay, the executive vice president of operations at Westgate SuperBook, engaged in a Q&A session with PlayinColorado.
To delve further into the future prospects of Colorado’s SuperBook and sports gambling, watch the complete interview featured in the video at the beginning of the story.
Colorado-based SuperBook debut
How awesome is it for you to introduce the SuperBook in your home state, in its first position outside of Nevada, according to PlayCO?
According to Kornegay, it’s a bit ironic. To be completely truthful, it was not intentional. Nevertheless, we are extremely thrilled to be in Colorado. Colorado holds a special meaning in my heart, and it carries immense significance. Despite living in Vegas for a considerable period, I still identify with Colorado. Building something for the first time in this beautiful state is a unique opportunity for us.
Why did you start in Colorado, PlayCO? Why travel to the Centennial State?
Kornegay, there are several attractive aspects to consider. First, there is a 10% tax charge that is appealing. Additionally, the state regulations are regulatory-friendly, which is beneficial for technicians. The option for distant signups is also enticing. Moreover, the fact that I have contacts and am from the area adds to the equation. As I have been emphasizing for over two years, the state has a strong fan base. The residents are passionate sports fans, devoted supporters, and have a deep connection to the Rockies and Broncos.
The Colorado fan is a prime example of a devoted sports fan. They not only show unwavering support for their team but also have a deep love for sports in general. Moreover, their strong bond with our amazing colleagues from the Lodge, combined with the fan-friendliness and affordability of the place, made our decision to travel to Colorado an absolute no-brainer.
PlayCO: What will set the SuperBook apart from the other casinos available in Colorado right now?
Kornegay: We have been closely observing and monitoring every operator present, with many outstanding users. We have a vast list of excellent people, distinguishing us from others. Additionally, we are affordable and often have better conflict resolution. The advantage of connecting with the Lodge is that many Colorado residents are familiar with our exceptional companions.
Regardless of the pricing in the splits we offer, we consistently encourage individuals to create multiple accounts, as we have observed in Nevada where most sports players eventually have two to three accounts. We strongly recommend this practice because once they do have multiple accounts, they will be able to differentiate our offerings from others based on our wide range of options.
Our primary focus is on activities originating from Colorado. It is no surprise that we strongly emphasize the importance of a thriving community in every state where we operate. Nevertheless, our initial business launch in Colorado has made the Colorado teams our central priority.
What is this market’s potential, asks PlayCO? Over the course of the summer of 2020, We & has spoken a little bit about it. But what is this industry capable of moving forward now that we know what it will look like in 2021? Are you shocked that, based on handle, It & has already risen to the top five and top six markets in the nation?
Kornegay expressed that he is not surprised by the warm reception Colorado sports fans give to different products, sports, and especially their home clubs. It is important to remember that this support comes even after some of these teams, including our own, have faced challenges. Kornegay speculates that when the Broncos achieve success, the level of support will likely increase even more. Additionally, he mentions the presence of the Nuggets and the Avs, while waiting to see how the Rockies will perform and what the numbers will indicate.
In my opinion, there is a strong potential for Colorado to surpass Nevada’s output in the long run. Considering the total population of Colorado to be approximately 6 million, compared to Nevada’s 2 million, the possibility of Colorado’s growth is evident. Despite being a popular tourist destination, I firmly believe that Colorado has the capability to become one of the top five states in terms of sports betting once people truly recognize its enjoyable and intriguing aspects. I am confident that this transformation is already taking place.
What can you show us about your plans to introduce a small SuperBook at the Lodge Casino in terms of your financial text? And what are the potential future strategies for when people might see that in Black Hawk?
Kornegay expressed their delight in collaborating with their partners at the Lodge for the past year. They announced their excitement for the upcoming construction of the SuperBook financial location at the Lodge, set to commence later this month in January. The completion of the project is expected by March, although it is unlikely that they will be able to participate in March Madness due to the global crisis. The crisis has undeniably affected their progress and has had a significant impact worldwide. However, their main focus at the moment is ensuring the accuracy and success of the project, understanding that it is a long-term endeavor.
As a result, I am confident that we have established a splendid area on the Lodge premises, inviting fans to engage in their favorite sports with great enthusiasm. You can sign up for an account. Moreover, we are currently in the hiring phase, and a significant portion of our staff have already been recruited and trained on the importance of compliance to deliver exceptional customer service. Our aim is to adhere to all regulations while providing top-notch services.
Hello there, we are in search of around 26 TVs and offering three wagering options. Additionally, we are excited to introduce a new bar called The SuperBar, which will be easily noticeable. Although it won’t be as large as the 30,000 square feet bars in Las Vegas, I am confident that numerous sports fans will be able to have a great time there.
