Bet365's Partnership With Century Casinos Exciting For Live Betting Fans

Written By Ian St. Clair on 06/04/2020

The partnership between Century Casinos and bet365 is truly remarkable.

Another significant catch was unveiled in Colorado’s sports gambling arena on May 19.

However, the choice to establish a partnership is a significant decision. Therefore, what motivated Century Casinos to join forces with bet365?

Rose, the Vice President of Operations for Century Casinos, informed PlayinColorado that Bet365, considered the largest sports gambling site globally, would be an excellent partner for us in the United States.

Rose stated that a specific date for the commencement of the sports betting software has not yet been determined.

sports betting certificates in Colorado

Century Casinos has successfully obtained three sports betting licenses in Colorado, with two licenses granted for Cripple Creek and one for Central City.

Circa Sports, a Las Vegas-based company, made an announcement earlier this year regarding its partnership with Century Casinos.

Bet365 and Circa Sports have granted sports gambling licenses to the games in Cripple Creek.

The registration is currently available for purchase in Central City as well.

Rose said that we have been in communication with several potential companions.

There are no ideas for a physical casino.

However, once the casino finally arrives, bettors in Colorado will be treated to a unique and exceptional experience.

Each year, the bet365 website offers live streaming for hundreds of thousands of events, featuring a wide range of around 75 activities. Colorado residents interested in betting can watch these sporting events and place their wagers.

Colorado can be a great gift option since it is among the limited states that allow users to download apps from their preferred source.

According to Rose, at the moment, there are no specific plans for a physical sportsbook. However, they are exploring the idea of opening retail shops and exploring other potential options.

bet365 will undergo the requisite application and approval process to acquire a sports betting license in Colorado, as stated in the press release announcing the partnership.

Under the agreement terms, bet365 assures a minimum quarterly earnings guarantee and a portion of Century’s net gaming revenue for the next decade. bet365 provided upfront payments of undisclosed amounts.

Colorado is a good place to bet365.

Following its launch in New Jersey in 2018, bet365 is set to establish its second operational US venture in Colorado.

Century Casinos is hopeful that bet365 will be able to replicate its global success in the Colorado market. However, as mentioned by Legal Sports Report in late May, the transition to the US market has not occurred yet.

According to the release, Bet365 has a workforce of over 4,600 individuals and generates approximately $4 billion in casino revenues annually.

Because of the wide range of businesses it offers for in-play activities, the company holds top positions in various regulated countries like the United Kingdom and Italy.

Rose says that Colorado is attractive to both consumers and businesses because of the wide range of activities available for gambling. Additionally, the convenience of online and mobile sign-up for gambling is a major factor. Coloradans’ passion for sports and the helpful regulations set by the Colorado Division of Gaming also contribute to the appeal.

Since its launch on May 1, there have been six sports betting apps made available in Colorado.