By now, you have likely come across the BetMGM TV commercial on numerous occasions, perhaps even exceeding a hundred times. However, this estimate may slightly underestimate its frequency.
«Hey, Kenny Kenny! Do you recognize this voice?»
If you are a Coloradan who owns a TV and is unaware of the commercial we are referring to, kindly divulge your secret to us.
Nowadays, whenever you switch on your television, it seems like the only thing you come across is the BetMGM advertisement alongside a sporting event.
The sportsbooks ads are everywhere, and it’s not just limited to the BetMGM commercials. Since the launch of legal sports betting in Colorado on May 1, these advertisements have become impossible to avoid.
BetMGM commercial
The BetMGM commercial is so pervasive that it may tempt one to toss the TV out of the window. However, this would only create an additional inconvenience as you would need to purchase a new TV and ultimately encounter the same issue, minus a TV.
I apologize for my anger, but the mention of this particular advertisement featuring Kenny Smith, a former NBA player, driving an SUV, frustrates me.
BetMGM is enticing potential Colorado customers by offering a $500 bonus bet, emphasizing the main point of the advertisement.
That offer seems appealing to potential customers, but does it truly deliver consistent support when you frequently encounter it?
How much is excessive?
This delves into the timeless query surrounding advertising and frequency: What constitutes an excessive amount?
There is a lack of discussion as information often leads to conflicts.
According to a story from AdAge, a study conducted in 2016 suggests that the optimal number of cable TV exposures for a campaign is between 12 and 15 throughout its duration.
The number has been easily surpassed by the Colorado sports betting apps.
The study’s conductor suggests that for most categories, it is generally best to watch TV once a week.
Jennifer Burton dedicated several years to studying and teaching the optimal number of exposures for a TV advertisement within the given timeframe. The research concluded that a total of three to ten exposures were ideal for the duration of the plan.
However, the narrative emphasizes that she found it troubling that her knowledge of the real world was one-of-a-kind.
She paid much more attention to the Geico Gecko, who is also known as Allstate’s Mayhem or Jake from State Farm.
No agreement
This inspired Burton, a professor of sales at the University of Tampa, to commence his study.
The study’s findings are mentioned in the story.
When individuals view an advertisement for the first time or twice, they usually experience an initial emotional response. However, after watching it three to ten times, their reactions tend to become more rational or cerebral. If the ad is viewed more than ten times, a stronger emotional connection is established, particularly if it possesses a powerful imaginative element.
In the narrative, Burton expressed
Ultimately, it was revealed that exposure to an advertisement more than ten times greatly heightened their inclination to make a purchase. Additionally, Andrdquo asserts that consumers now hold a more positive outlook towards advertisements and brands.
PlayinColorado conducted an informal Twitter poll to gauge public perception of the BetMGM commercials. It is important to note that this poll is not scientifically rigorous and had a limited duration. The intention behind creating this ballot was to amusingly gather viewers’ opinions.
Those who responded had a strong dislike for it. In reality, the majority absolutely hated it.
What are your thoughts on the recent airing of the BetMGM TV commercials featuring Kenny Smith in Colorado? Also, what is your opinion on the slogans «bet our money where your mouth is» and the hashtags #128064 and #129300?
On August 24, 2020, Colorado Play (@Colorado_Play) was in action.
No tunes in sportsbook advertisements, please.
One can easily spot the arrival of advertisements as a brand-new economy enters the market.
Nevertheless, the sheer frequency of sportsbooks’ advertisements bombardment is overwhelmingly excessive.
While you were learning this, the BetMGM business was aired for an additional 100 days.
It certainly lacks a memorable melody, to say the least.
Ampersand, five. Dollar sign, 5. Dollar sign, 5 footlong. Ampersand, right double quotation mark.
Don and BetMGM, along with any other sportsbook, should not entertain any notions.
