Circa Sports Launches Mobile Sports Betting App In Colorado

As of July 1, Circa Sports has now officially established a strong presence in the Colorado market.

The Las Vegas-based bank embarked on its inaugural venture outside of Nevada.

Circa Sports is venturing into the realm of intelligent sports betting with their inaugural foray in Colorado, following their successful retail establishment in Las Vegas.

Century Casinos and Circa Sports made an official announcement in February regarding their agreement to enter the market together.

Century Casinos has been awarded three gambling licenses for sports betting in Colorado. Specifically, they have obtained one license for Central City and two licenses for Cripple Creek.

In May, the game announced a collaboration with Bet365 to introduce a cutting-edge sportsbook. The Century Casinos & Cripple Creek branches will work together with Circa Sports and Bet365 to make this venture a success.

During the interim, membership at Central City is also accessible.

Unfamiliar Circa Sports location

Circa Sports aims to establish a strong presence in the highly competitive market of Colorado, hoping to surpass its rivals and build a reputable brand in the region.

Since sports gambling became legal in Colorado on May 1, Circa Sports has become the seventh game software to be introduced in the state. Despite only having four casinos for most of the month and no major US sporting events, Colorado’s first quarter of sports betting managed to generate an impressive $25.5 million.

Circa Sports owner Derek Stevens and Legal Sports Report expressed their enthusiasm about entering the Colorado market, acknowledging the challenges of remote registration and funding. Nevertheless, they commended the well-structured regulations in Colorado and anticipated a thriving market for all involved.

attracting new customers

Gambling establishments utilize prizes as a means to incentivize customers to engage with their products.

Stevens informed LSR that Circa Sports does indeed adopt a different strategy and follows suit.

We strongly believe in providing bonuses and similar incentives, but our approach is slightly different, as explained by Stevens on the website. For instance, if you observe a sport like swimming, you will notice that there are 144 participants competing. In such cases, you can make a purchase and say, «Okay, I have the opportunity to obtain this individual at odds of 22-1 instead of 18-1, considering the number of participants in the competition.» Alternatively, you may find someone available at 80-1, while the best odds you can find elsewhere are only 50-1. Therefore, our focus is to offer customers a smaller house advantage and better value.

We are not going to back down from challenging situations or high stakes, occasionally. In its inaugural year in Nevada, Circa has achieved something extraordinary. We are open to accepting substantial bets, and we believe this will be another distinguishing factor for Circa in Colorado.

IGT and Circa Sports are partners.

International Game Technology (IGT) will select the individual responsible for overseeing the Circa Sports app. In late April, the partnership between these two prominent figures was announced, with the aim of offering Colorado bettors a wider range of wireless gaming choices.

IGT PlaySports currently enables sports betting in 11 states, as well as in various establishments such as lottery-operated venues, high-end and culturally significant gambling establishments, and a renowned racecourse.

In the press release, PlayDigital stated that IGT’s Senior Vice President, Enrico Drago, expressed excitement about the agreement with Circa. He mentioned that Circa Sports is a forward-thinking sports gambling business and IGT is eager to assist them in achieving their goal of providing customers with high-quality multi-state sports betting experiences using PlaySports technology and services.

Only time will tell if Circa Sports will be successful in the growing industry, but Colorado activity bettors now have an additional option available to them.