A new name will be given to one of the largest retail casinos in Colorado this year.
Horseshoe Black Hawk will replace The Isle Casino Hotel.
The debut of 401 Main Street in Black Hawk in December 1998 marked a significant rebrand for the business owned by Caesars Entertainment.
Financial transformation is about to start.
The rebrand, set to commence in full swing this spring, has the potential to impact the entire property.
The specified day on the Isle & website is Monday, June 20.
According to a recent news release by Caesars Entertainment, the transformation of the Isle will commence in the upcoming summer and is projected to carry on until the fall. The casino, spanning 42,400 square feet, and the 240-room hotel are anticipated to remain operational during this entire period.
The PlayinСolorado voice messages sent to the Isle, requesting additional information on the makeover, were left unanswered.
The Isle is undergoing a rebranding process similar to Horseshoe Indianapolis and Saint Louis, both of which possess Caesar-like qualities. Bally’s in Las Vegas is also expected to follow suit.
Norris Hamilton, the senior vice president and general manager of the Isle Casino Hotel Black Hawk, was mentioned in the Caesars information transfer.
We are excited to announce that Isle Casino Hotel Black Hawk is now part of the renowned Horseshoe brand. This transformation will undoubtedly enhance our guests’ experience. As the leading destination for gaming, dining, and nightlife, we are thrilled to introduce this prestigious company to Colorado and continue offering unparalleled and improved experiences.
In the last five years, the home has experienced various modifications.
In 2017, Eldorado Resorts acquired Isle of Capri Casinos along with its 14 U.S. establishments by investing $1.7 billion. As a part of this purchase, Eldorado Resorts also gained ownership of the Isle &mdash and its sister property, Lady Luck Casino in Black Hawk.
In 2019, The Isle successfully concluded a resort renovation worth $35 million, two years after initiating the project.
The merger between Eldorado Resorts and Caesars Entertainment was successfully concluded in July 2020, resulting in a new corporation that continued to operate under the Caesars name.
Undoubtedly, the most significant change to Colorado’s gambling industry will arise from the advent of online casinos in the state. Although there is currently no indication that it is being considered, it is an aspect worth bearing in mind when contemplating the future of casinos in Colorado.
Plans include fresh signs, a game, and space upgrades.
The Horseshoe rebrand will bring significant changes and upgrades to almost all of Isle & ‘s properties, similar to the renovation that took place in 2019.
As stated in the news release, the potential changes encompass the transformation of:
- A recently updated exterior adorned with charming Horseshoe accents.
- Recently refurbished rooms and suites
- a modernized approach to gaming.
The Caesars news release, accessible on the Isle & website, states that the design team will integrate a handcrafted ambiance using tooled leather, striking colors, and the brand’s recognizable gold horseshoe iconography, & .
As part of the casino’s renovations, the Isle & poker room will adopt a new name, the World Series of Poker Room. This change is in line with the expansion of the Horseshoe & quo, a renowned no-limit betting brand that was originally introduced back in 1951.
The Isle is now welcoming a brand new restaurant and bar.
The new pub will be joining Pick and Dash Cafes, Roxy Restaurant and Bar, and Isle &, as part of Brew Brothers — a national chain of brewpubs that is already established in multiple resort properties owned by U.S. Caesar. Customers at the new pub can expect a wide range of Colorado beers to choose from, along with an extensive food menu.
As per the news release, the company is set to partner with Caesars Sportsbook’s Isle & to offer a captivating and interactive gaming experience.
Currently, the sportsbook can be accessed within the casino premises through betting kiosks or by directly logging into the Caesars Colorado Sportsbook app.
The exact commencement date of Brew Brothers is uncertain. The release only provides a vague timeframe of «later this year» or «& rdquo.»
